Life Sciences Consultancy · International

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Geographical Expansion and Go-To-Market Experts

★ MOST REQUESTED Fractional Head of International Sales

Boutique consultancy specialising in geographical expansion and go-to-market strategy for MedTech, Aesthetics and regulated healthcare. Our most requested service: Fractional Head of International Sales — senior C-suite leadership embedded in your team, without the full-time hire.

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GLOBAL HUB EMEA APAC AMERICAS LATAM MENA AFRICA
70+
Countries launched
25+
Years of experience
100%
YoY growth delivered
The Real Challenge

International expansion in MedTech rarely fails because of the product.

Regulatory approval ≠ commercial readiness.

⊗
Wrong Markets

Companies prioritise by market size, not commercial fit or regulatory readiness. The biggest market is rarely the right first market.

⊗
Wrong Model

Direct vs. distributor decisions made without market-specific analysis. The wrong model costs two years and a failed partnership to undo.

⊗
Wrong Partners

Distributors selected without performance criteria, KPIs or exit clauses. No structure, no accountability, no sell-out. Just orders — until they stop.

Market Go Life Sciences was built specifically to address every one of these failure points.

The Numbers

The numbers confirm what most companies learn too late.

Sources: IQVIA Launch Excellence V · McKinsey 2024 · Deloitte · Proximo Medical · Within3 / MedCity News 2026

75%
of MedTech startups fail to generate return
Proximo Medical
58%
of launches fail to meet expectations
Within3 / MedCity News 2026
9%
achieve true global multi-country excellence
IQVIA Launch Excellence V
1.4×
higher CAGR with advanced commercial capabilities
McKinsey 2024
Experience = Results

Experienced launchers achieve up to 93% success vs. ~63% for teams without prior international launch experience. — McKinsey

7 Countries = 86% of Revenue

86% of revenue in the first 5 years of a launch comes from just 7 developed markets. Choosing the right 7 is everything. — IQVIA Launch Excellence V

About Market Go

Built by someone who has done it.

Market Go Life Sciences is founded by Javier Ibáñez, a senior international commercial leader with 25+ years building commercial operations across MedTech, Aesthetics and regulated healthcare — across LATAM, EMEA and APAC.

Every engagement is personally led by Javier. Not delegated to a junior consultant. Not a generic framework applied to every client. A hands-on, execution-focused partnership built around your specific markets, model and stage.

Practitioner-led — grounded in real execution, not theoretical frameworks
Senior involvement — Javier leads every engagement personally, start to finish
Powered by AI — faster market intelligence, better distributor analysis, sharper proposals
Javier Ibáñez — Founder & Managing Director, Market Go Life Sciences
Javier Ibáñez
Founder & Managing Director
How It Works

In 90 days you move from market selection to first commercial traction.

We design it, we build it, we run it — as a fractional extension of your team.

THINK
Weeks 1–4

Client says:

“We don’t know which markets to prioritise.”

After 90 days →

Clear opportunity map, validated entry sequencing, regulatory alignment.

BUILD
Weeks 5–12

Client says:

“We have a strategy but no execution.”

After 90 days →

GTM designed, right partners identified, team structured and trained.

OPERATE
Week 13+

Client says:

“We launched but aren’t selling.”

After 90 days →

First sales, active distributor, KPIs running, next market in pipeline.

Where Are You Right Now?

Senior international expertise, AI-powered execution.

Every engagement starts with a diagnosis. We identify exactly where you are, and build the commercial infrastructure to get you where you need to be.

01
“We don’t know which markets to prioritise.”
Market Entry Strategy

Choose the right markets. Choose the right model. Get to first sale faster.

  • Market assessment, prioritisation & entry sequencing
  • GTM model design: direct vs. distributor vs. hybrid
  • Regulatory pathway & commercial readiness planning
MOST REQUESTED
02
“We have distributors but they’re not selling.”
Distributor Management

Find the right partners. Hold them accountable. Replace them when they underperform.

  • Distributor identification, evaluation & selection
  • Performance frameworks & KPI dashboards
  • Distributor-to-direct transition strategy
MOST REQUESTED
★ FLAGSHIP SERVICE
03
“We need senior leadership without hiring a VP.”
Fractional Head of International Sales

Senior C-suite commercial leadership, embedded in your team, without the full-time hire. Drive international expansion across LATAM, MENA and APAC as an extension of your executive team.

  • Embedded senior leadership across LATAM, MENA and APAC
  • Drive international expansion as extension of your C-suite
  • Cross-functional alignment: commercial, marketing, regulatory
  • Ideal for companies scaling across multiple regions simultaneously
04
“We have a plan but no team to execute it.”
Commercial Team Building

Build the team that turns strategy into revenue — trained, incentivised and ready.

  • Sales force structure design & recruitment
  • Training, onboarding & medical education programmes
  • KOL engagement & HCP-facing commercial model
Companies come to Market Go when...
Track Record

This isn’t consulting. It’s been done — in 70+ countries.

Every recommendation comes from someone who has personally built commercial operations, managed distributors and delivered growth across LATAM, EMEA and APAC.

70+
Countries
100%
Peak YoY Growth
190M
USD Revenue Led
25+
Years Experience
Allurion Technologies
2020 – 2024
VP International Sales
80–100% YoY Growth 70+ Countries New market every quarter
Establishment Labs
2025
Sr. Commercial Director – Mia® Femtech OUS
New femtech category launched OUS 116% sell-out growth
Galderma
2005 – 2018
GM Argentina & Southern Cone · Regional Controller LATAM
30 MUSD revenue 106% of target 190 MUSD LATAM region
Zeltiq / CoolSculpting
2017
Vice President LATAM
40% growth via distributor realignment Sales force restructured
Why Market Go

The gap between where you are and your next market is 90 days.

Sector Depth

25+ years exclusively in MedTech, Aesthetics and regulated healthcare. We know the buyers, the distributors, the regulatory landscape — and the mistakes that kill launches.

Speed to Revenue

Established networks across 70+ countries. AI-powered market intelligence. We compress the time from market selection to first revenue — measurably.

You Get Javier

Not a junior consultant. Not a team of analysts. Every engagement is personally led at the most senior level — with full accountability for results, not just recommendations.

Start Here

The gap between where you are and your next market is 90 days.

No generic proposals. A focused conversation about your markets, your model, your gaps — and a tailored commercial roadmap with clear next steps.