Life Sciences Consultancy · International

We take your brand global.

Geographical Expansion and Go-To-Market Experts

Boutique consultancy specialising in geographical expansion and go-to-market strategy for MedTech, Aesthetics and regulated healthcare companies. We design, launch and accelerate your international commercial operations.

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GLOBAL HUB EMEA APAC AMERICAS LATAM MENA AFRICA
70+
Countries launched
25+
Years of experience
100%
YoY growth delivered
About Market Go

Built by someone who has done it.

Market Go Life Sciences is a boutique consultancy founded by Javier Ibáñez, a senior international commercial leader with 25+ years of experience building, scaling, and restructuring commercial operations across MedTech, Aesthetics, and regulated healthcare environments.

We work as an extension of your leadership team — delivering hands-on, execution-focused guidance that moves the needle fast.

Practitioner-led — every recommendation is grounded in real execution, not theoretical frameworks
Senior involvement — Javier leads every engagement personally, start to finish
Global reach — deep expertise across LATAM, EMEA and APAC markets
Javier Ibáñez
Javier Ibáñez
Founder & Managing Director
What We Do

Four core capabilities.

We specialise in the problems that define international commercial success in life sciences — and we solve them with precision.

Where are you right now?
Tell us what you're hearing internally — we'll tell you what you need.
“We don't know which markets to prioritise.” → Market Entry Strategy
“We have distributors but they're not selling.” → Distributor Management
“We need senior leadership without hiring a VP.” → Fractional Head of Int'l Sales
“We have a plan but no team to execute it.” → Commercial Team Building
01
Market Entry Strategy
Rigorous market assessment and prioritisation to identify where you will win — and how to get there faster.
  • Market sizing & opportunity scoring
  • GTM model design (direct / distributor / hybrid)
  • Regulatory pathway & commercial readiness
  • 90-day launch playbooks
02
Distributor Management
From partner identification to performance optimisation — or a full transition to direct operations when the time is right.
  • Distributor identification & due diligence
  • KPI frameworks & performance dashboards
  • Direct transition strategy & execution
  • Sell-out & account productivity programmes
03
Fractional Head of Int'l Sales
Senior C-suite leadership, embedded in your team — without the full-time hire.
What we do
  • Commercial KPI framework definition and rollout
  • Business Review process: design, implementation and chairing
  • P&L optimisation across markets — margin, mix and channel profitability
  • Distribution agreements reviewed and renegotiated with performance-based incentives
  • Commercial plan design for direct markets — structure, targets and incentives
How we work
Scope agreed in the first two weeks, based on your priorities.
Fixed operating rhythm
  • Monthly distributor scorecard — written, with actions
  • Participation in your commercial committee
  • Quarterly plan for the next market
  • 24h response on commercial escalations
Talk about a fractional engagement →
04
Commercial Team Building
Structure, hire and develop the commercial teams that will carry your growth beyond the initial launch.
  • Sales force structure & design
  • Recruitment support & hiring briefs
  • Incentive & compensation plan design
  • Medical education programmes & KOL engagement
How We Work

Your geographical expansion, transformed in 90 days.

From market selection to first commercial traction.

One new market every 90 days — 3–4 in your first year. Each phase is a separate decision; you start with just two weeks.

Weeks 1–2 · Phase 1 · The Scan
Think
Client says
“We don't know which markets to prioritise.”
Deliverable
Clear opportunity map, validated entry sequencing, regulatory alignment.
Weeks 3–12 · Phase 2 · Distribution
Build
Client says
“We have a strategy but no execution.”
By week 12
GTM designed, right partners identified, team structured and trained.
Week 13+ · Phase 3 · Fractional
Operate
Client says
“We launched but aren't selling.”
Ongoing
First sales, active distributor, KPIs running, next market in pipeline.
Phase 1 of the 90-Day Journey

The Expansion Scan.

Know which market to enter first, how, and with what plan — in two weeks, before committing a budget.

What You Receive
  • Market prioritisation: which market first, and why
  • Recommended entry route: direct vs. distributor
  • Ideal distributor profile + candidate map
  • Key commercial risks + first 90-day plan
  • Live findings session + one follow-up call
€2,500
1 Market
fixed · 2 weeks
The full diagnostic for your priority market.
€3,500
2 Markets
fixed
Two markets compared in parallel.
€4,000
3 Markets
fixed
Three markets, full comparative analysis.
Book your Expansion Scan → A 30-minute call to confirm scope. The Scan begins the following week.
Proven Results

A track record that speaks for itself.

25 years of building commercial operations across some of the most competitive markets in the world. These are the numbers that matter.

70+
Countries Launched
100%
Peak YoY Growth
200M
EUR Revenue Managed
25+
Years in Life Sciences
Establishment Labs
2025 – 2026
Sr. Commercial Director, Mia® Femtech OUS
New product category launch HCP strategy pivot International team build
Allurion Technologies
2021 – 2024
VP International Sales
70+ countries 80–100% YoY growth 1 new market per quarter
Aerolase Inc.
2024 – 2026
VP International Sales
Teoxane S.A.
2018 – 2019
VP LATAM
$8.2M Teoxane LATAM 60%+ YoY growth
CoolSculpting / Allergan
2017
VP LATAM
40% growth CoolSculpting
Galderma
1995 – 2017
GM Southern Cone · GM Argentina · Regional Controller LATAM
21 years across Argentina, France and Switzerland — from Finance Manager to General Manager
€200M LATAM revenue 43% organic YoY growth 106% of sales target 100+ person team
What Others Say

Leaders who have worked with Javier.

From LinkedIn recommendations — written during roles held before founding Market Go.

A strong commercial leader with a very clear focus on delivering the brand strategy operationally & driving the business ambition. […] He has excellent relationships with distributors & customers in the Region and has consistently demonstrated strong, sustainable & healthy growth.
Richard Glover
Owner & Managing Director, Nexus Moore Consulting
Javier reported to Richard as VP LATAM
April 2019
In my role managing distributor accounts and the onboarding team, I saw firsthand how Javier's leadership directly shaped our commercial results. […] He knows how to set ambitious targets while giving his teams the tools and autonomy to deliver.
Maria Quintas
Sustainable Business Growth Executive · Commercial Excellence
Worked with Javier at Establishment Labs
April 2026
15 years of collaboration with Javier in 3 companies: Javier is the most agile, collaborative and reliable finance and sales leader I met. […] Javier is also a true global talent who lived and can adapt / win in any region.
Benoit Chardon
CEO & Founder, BCC
Worked alongside Javier at Allurion
December 2023

Why Market Go

What makes us different.

Practitioner-Led
Every strategy we recommend has been tested in the real world. We have held P&L responsibility, built teams, and driven revenue across 70+ countries.
Execution First
No lengthy discovery phases. We design and implement in parallel, cutting time to market without cutting corners on strategy.
Senior Dedication
You get Javier's direct involvement throughout. No juniors running the account while the partner is elsewhere.
True Global Reach
Deep operational knowledge across LATAM, EMEA and APAC — not just advisory knowledge but lived experience navigating regulatory, cultural and commercial complexity.
Life Sciences Specialist
Sector-specific knowledge of HCP dynamics, KOL engagement, regulatory pathways and the nuances of selling in MedTech and Aesthetics.
Distributor Intelligence
An extensive global network for partner identification and evaluation — built over 25 years of hands-on distributor management across every major region.
Get in Touch

Ready to go global?

Tell us about your expansion goals. We'll schedule a complimentary 30-minute discovery call to explore how Market Go can help.

Phone / WhatsApp
+34 686 249 046