Life Sciences Consultancy · International

We take your brand global.

Geographical Expansion and Go-To-Market Experts

Boutique consultancy specialising in geographical expansion and go-to-market strategy for MedTech, Aesthetics and regulated healthcare companies. We design, launch and accelerate your international commercial operations.

Start a Conversation Explore our services →
70+
Countries launched
25+
Years of experience
100%
YoY growth delivered
Javier Ibáñez — Founder, Market Go Life Sciences
About Market Go

Built by someone who has done it.

Market Go Life Sciences is a boutique consultancy founded by Javier Ibáñez, a senior international commercial leader with 25+ years of experience building, scaling, and restructuring commercial operations across MedTech, Aesthetics, and regulated healthcare environments.

We work as an extension of your leadership team — delivering hands-on, execution-focused guidance that moves the needle fast.

Practitioner-led — every recommendation is grounded in real execution, not theoretical frameworks
Senior involvement — Javier leads every engagement personally, start to finish
Global reach — deep expertise across LATAM, EMEA and APAC markets
LONDON EUROPE NEW YORK NORTH AMERICA SÃO PAULO SOUTH AMERICA DUBAI MIDDLE EAST SINGAPORE SOUTH-EAST ASIA TOKYO JAPAN BUENOS AIRES MUMBAI SHANGHAI SYDNEY COUNTRIES 70+ MARKETS LAUNCHED YoY GROWTH 100% PEAK DELIVERED EXPERIENCE 25+ YEARS IN LIFE SCIENCES
What We Do

Three core capabilities.

We specialise in the three problems that define international commercial success in life sciences — and we solve them with precision.

01
Market Entry Strategy
Rigorous market assessment and prioritisation to identify where you will win — and how to get there faster.
  • Market sizing & opportunity scoring
  • GTM model design (direct / distributor / hybrid)
  • Regulatory pathway & commercial readiness
  • 90-day launch playbooks
02
Distributor Management
From partner identification to performance optimisation — or a full transition to direct operations when the time is right.
  • Distributor identification & due diligence
  • KPI frameworks & performance dashboards
  • Direct transition strategy & execution
  • Sell-out & account productivity programmes
03
Commercial Team Building
Structure, hire and develop the commercial teams that will carry your growth beyond the initial launch.
  • Sales force structure & design
  • Recruitment support & hiring briefs
  • Incentive & compensation plan design
  • Medical education programmes & KOL engagement
Proven Results

A track record that speaks for itself.

25 years of building commercial operations across some of the most competitive markets in the world. These are the numbers that matter.

70+
Countries Launched
100%
Peak YoY Growth
190M
USD Revenue Managed
25+
Years in Life Sciences
Establishment Labs
2025 – Present
Sr. Commercial Director, Mia® Femtech OUS
New product category launch HCP strategy pivot International team build
Allurion Technologies
2020 – 2024
VP International Sales
70+ countries 80–100% YoY growth 1 new market per quarter
Galderma
2005 – 2017
GM Argentina & Southern Cone / Regional Controller LATAM
$190M LATAM revenue 43% organic YoY growth 106% of sales target 100+ person team
Teoxane / Zeltiq (Allergan)
2017 – 2019
VP LATAM
60%+ YoY growth $8.2M Teoxane LATAM 40% growth CoolSculpting
Why Market Go

What makes us different.

Practitioner-Led
Every strategy we recommend has been tested in the real world. We have held P&L responsibility, built teams, and driven revenue across 70+ countries.
Execution First
No lengthy discovery phases. We design and implement in parallel, cutting time to market without cutting corners on strategy.
Senior Dedication
You get Javier's direct involvement throughout. No juniors running the account while the partner is elsewhere.
True Global Reach
Deep operational knowledge across LATAM, EMEA and APAC — not just advisory knowledge but lived experience navigating regulatory, cultural and commercial complexity.
Life Sciences Specialist
Sector-specific knowledge of HCP dynamics, KOL engagement, regulatory pathways and the nuances of selling in MedTech and Aesthetics.
Distributor Intelligence
An extensive global network for partner identification and evaluation — built over 25 years of hands-on distributor management across every major region.
Get in Touch

Ready to go global?

Tell us about your expansion goals. We'll schedule a complimentary 60-minute discovery call to explore how Market Go can help.

Phone / WhatsApp
+34 686 249 046